Weihai Guangwei Outdoor Equipment Co., Ltd. was incorporated in January 2010 and is part of the Guangwei Group. It is located at 350-4 Shichang Avenue, Weihai High District. It is an integrated company that Guangwei Group has integrated into the traditional fishing tackle industry through research and development, production and sales of fishing rods, fishing reels, fishing baits and related fishing tackle products. The company has a registered capital of 50 million yuan and employs more than 2,500 people.
The company has four subsidiary companies, namely Weihai Guangwei Fishery Co., Ltd., Weihai Liangmei Precision Machinery Co., Ltd., Weihai Guangwei Polyurethane Rubber Products Co., Ltd., and Weihai Guangxing Fishing Tackle Co., Ltd., which have Guangmei Fishing Tackle Factory, Ruixing Fishing Tackle Factory, and Time. There are 5 subordinate production plants such as fishing tackle factories and 15 chain stores of Upper House Fishing Tackles. Its products include fishing rods, fishing reels, fishing baits and other fishing tackle products, paint chemicals, rubber products and related accessories for fishing tackle, etc., with an annual output of nearly 10 million fishing rods, 10 million fishing reel and package products (sets), Product exports are sold to 64 countries and regions in the world.
On the basis of stabilizing the overseas market, the company attaches importance to the development of its own brand and the exchange and cooperation of international brands. Among them, the Guangwei brand has set up 23 regional agencies nationwide, and the Guangxing brand has more than 1,000 terminal outlet stores in China. In 2015, Guangwei Electronic Commerce Center was established. In addition, the established international cooperation brands include "Shangzhou Housing (JSY, CGF)", "RYOBI (Ryobi)", and "RANMI (Beauty)".
While focusing on development, the company continued to increase technological innovation and intellectual property protection, and presided over and participated in drafting five light industry industries such as “fishing rods”, “spinning fishing line reels” and “closed fishing reels”. Standards, with more than 300 registered trademarks and more than 60 patents, and registered "guangwei" trademarks in 36 countries. The “GW” brand was identified as “Shandong Famous Brand” and “China Famous Brand”, and the company won the title of “Top Ten Enterprises in China's Light Industry Sporting Goods Industry”. Weihai Guangwei Outdoor Equipment Co., Ltd. has become an important member of the world fishing tackle production field with its strong technical force and excellent equipment.