The growth and development of an enterprise can not be separated from the scientific management, cultural nourishment, but also the value orientation of the correct idea. The idea is to condense the spiritual power of employees and to surpass the spirit of a material enterprise. The power of spiritual integration is the most valuable asset for rejuvenating a company. Thousands of years of splendid culture in our country have formed a rich cultural accumulation, especially the Confucian culture represented by Confucius and Mencius, which has not only had a tremendous and profound impact on our country’s history, but has also continuously exceeded national boundaries in its own development process. Broadcast to Southeast Asia and Europe and the United States. It has become an era mission to vigorously research and explore the ways in which Chinese and foreign cultures are compatible, integrated, and applied, to integrate and build new corporate humanistic value systems, and to provide spiritual motivation and cultural support for the development of enterprises. Regardless of whether it is traditional Chinese culture or western behavioral science, as long as it is advanced and can be used by me, it can adopt “acquisitionism”. In the process of entrepreneurial development, we continued to explore and continue to summarize, forming a corporate culture that guides the development of Guangwei Group. Charity, etiquette, diligence, loyalty, and innovation have become the cultural pillars that support the advancement of the company.

"Benevolence, love." ("The Analects")

The core idea of ​​Confucianism is "benevolence." In "The Analects of Confucius", the word "Ren" appeared more than 109 times. Among them, "Benevolence and Love" clearly pointed out that "Benevolence" includes all human virtues. It is the highest criterion for interpersonal ethical relations and moral personality. The responsibility of life is to seek for humanity, and the meaning of life is right. The Confucian ideology of benevolence formed the traditional virtues of the Chinese nation and spread from ancient to old. We are not talking today. As long as everyone gives up a little love, will this world be even better?

The content of the "benevolence" of Confucianism is profound and broad, and "benevolence" is the highest morality and the highest norm of behavior. "Benevolence" is humanism. It is the spiritual home to which mankind has to stand wholeheartedly. No morality, no faith, and no senselessness are serious illnesses in human life. Without integrity and morality, companies will lose the foundation of their careers. Therefore, to allow employees to work together for mutual respect, one person has something to do, everyone helps each other, and with hardships and common difficulties, it will gather strong popularity, form a strong magnetic field, and will continue to enhance team spirit. With this spirit, we can produce Concentric and united forces.

The "benevolence" spoken by the Confucianists has a strong emotional tendency, which seems to be contrary to the current institutionalized management. Professor Wei Jie of Tsinghua University pointed out in the “Frontier Issues of the Enterprise” that modern management does not accept family-based management, friendship-based management, warm-hearted management, and randomized management, while it regards the institutionalized management model. We believe that rigid institutionalized management and flexible “people-oriented” management are all combined with each other. We agree with the appropriate introduction of affection, friendship, and warmth in institutionalized management. To a little human touch, we “dimplify” the rules and “soften” the system. The potential of employees is sometimes motivated by human emotions. The ruthless system, the sentimental management, the harmony between the two sides, and the combination of hardness and softness should be our realm of pursuit. When management changes from the system level to the spirit level, the scientific management is led to cultural management. This is a qualitative leap in management, and people's thoughts will also be sublimated.

Management has both requirements and treatment. Our requirements for employees are the corporate culture that represents Guangwei people, noble ethics, respecting people, respecting people, and the spirit of diligence and dedication; from the perspective of management (for employees), we require care for, concern for, and respect for people. Understand people, help people, motivate people, and make people. In short, we must use morals to serve people, emotional people, and people. "Heaven and humanity, condensate in humanity." ("Book of Rites")

Confucius believes that “benevolence” means “being in love with the public.” (“The Analects of Confucius. Learn from it”) means to care for and help employees. First of all, they should pay attention to the majority of them, pay attention to each individual’s immediate interests, and help them solve problems. Solve practical problems for them. Guangwei Group has more than 3,000 employees. More than 70% of them are migrant workers from all over the country. They are far away from their parents, away from their loved ones and far away from their hometowns. They need more attention. Creating a good and comfortable working and living environment for them is a top priority. In particular, the solution to the problems of daily life, such as clothing, food, housing, and shelter, is to stabilize the people's minds. To live in peace can be a good business. This is a constant in ancient and modern times. We have built up high-grade employee apartments, hotel canteens and family apartment buildings under extremely tight funding. Employees’ houses are not rented, and collective apartments provide daily necessities free of charge. Baths, dance halls, reading rooms, etc. are all free of charge. Workers can choose two dishes each time they eat, and staple foods are supplied on demand. The company also operates food self-selected stores, net vegetables and fruit stores for employees' families, and they are all sold at preferential prices. Each year, only subsidies for employee meals, subsidies for net vegetables, and subsidies for self-selected shops require subsidies of more than 1 million yuan. The company also moved out of more than 200,000 yuan to build a first-class nursery school, specially arranged two childcare staff, and purchased two special vehicles for picking up children. These benevolences made the "home" feelings of employees more concise, and the "happy business" was stable.

Mencius said: "The heart is hidden, and benevolence is also." The heart can also be said to be sympathetic and also belongs to the category of "benevolence." Saving lives, helping the poor and helping the poor are all benevolent actions. Promoting this kind of "benevolence" spirit in the company and improving people-to-people relationship will create a cultural environment of equality, mutual love and harmony.

Huang Zhen, an migrant worker from Anhui Province, had osteomyelitis in less than a year after entering the factory. The hospital diagnosed that he needed to undergo amputation of the lower extremity. The company leader immediately rushed to the hospital after hearing the news and asked the doctor to find ways to keep the child's leg. Our true emotion touched the doctor and finally made Huang Zhen recover from hospital. We reimbursed him for all medical expenses. The father of this employee was deeply moved by us and took another son of my own. I rushed to Guangwei to express my thanks. I also expressed my willingness to repay the medical debt with the two sons for three years at the factory. Not only did we not allow them to work in voluntarism, but instead they arranged work for their father and son in the factory.

Confucius said: "Benevolence is also the person." ("Book of Rites. The Doctrine of the Mean") The integration of humanity and humanity includes the "people-oriented" thinking. Today, this is still a very valuable and viable philosophical thought. "People-oriented" has become our core management philosophy.

The management of the system tends to emphasize the importance of human resources, use people as tools, and lack respect and understanding. Most of its incentive and restraint mechanisms are linked to the employees' material interests, and to a greater extent they neglect the employee's desire to understand and respect. "People-oriented" emphasizes paying more attention to people's needs on the basis of satisfying material needs, especially the need for growth, talent growth, and self-development. Paying attention to the education and training of employees means that people-oriented embody the spiritual needs of people. To this end, the company has been strengthening various trainings aimed at improving human capital and human resource quality throughout the year. Established Guangwei College special training, opened courses in culture, technology, computer, foreign language, mandarin, and legal knowledge, organized 4 professional knowledge and technology training courses every year, and hired taxation, audit, customs, commodity inspection, bank, and internal The relevant personnel of foreign trade and other departments teach courses. Every year, a group of business and technical backbones are sent to economically developed countries and well-known universities and scientific research institutes for further study. More than 200 people have been sent abroad to study business, management, and foreign languages. The company now has more than 460 employees with a college degree or above, and more than 300 people have obtained technical qualifications such as engineers, economists, etc., which provide favorable intellectual support for enterprises to achieve sustainable development. In order to encourage employees to learn from talents, the company stipulates that the cost of learning will be borne by the company for those who participate in various correspondence classes, and will be rewarded for those who have achieved outstanding results when they finish their studies at higher education institutions. We have formulated a mechanism for enabling people to be equal to others, based on morality, ability as a prerequisite, performance as a standard, and appointment system based on contribution, so that every employee has hope and everyone has a sense of crisis. Provide a good environmental platform for the growth and development of employees.

The quality of employees relates to the rise and fall of the company. The most fundamental of many qualities is the ideological quality. Traditional culture admires "Virtue." Now our country proposes "ruling the country with morality," which is to promote "Deda the world." For us, it is through strengthening the ideological and moral construction of employees to achieve the goal of improving ideological quality.

De fact is a moral sentiment. It is a direction. "People-oriented" means to educate and regulate social morality, professional ethics, and family virtues among employees. "Being ahead of others and benefiting from people" is the goal our company pursues with morality.

In our traditional virtues, diligence, etiquette, honesty, loyalty and filial piety are all derived from the “benevolence” and are all deeply integrated into the ideology and behavior norms of the Chinese people. Just because of the changes of the times, the connotation and value orientation of traditional culture are different from today. Adhering to critical inheritance is the best way to inherit. We have given new meaning to these concepts and made new interpretations based on the requirements of the times and the reality of management.

No school ceremony, no legislation. ("The Analects of Confucius. Quarters")

Liyi is a treasure of our traditional culture. After years of turmoil and historical vicissitudes, we have endlessly nourished the bloodline of the Chinese nation for thousands of years. Although the specific contents of etiquette and justice are constantly changing along with the passage of time, "Elegance and Righteousness" as the ancient civilization and etiquette of the spirit of the state has been shining on our way forward. "No schooling, no use of legislation" ("The Analects of Confucius. Jishi"), "The gentleman does not move" ("Book of Rites. Zhong Ni Yan Ju"), "If the person is disrespectful" ("Zhuge Liang. Pride" ) And what we often say, "Ritual exchanges" ("Book of Rites. Song Li Li"), etc., are still of positive practical significance.

We believe that "ritual" is a social norm of courtesy, courtesy, and etiquette. It has rich cultural connotations and is a concentrated expression of the level of civilization. It can also be a symbol of civilization. Therefore, we often promote the use of "rites" as an important part of spiritual civilization construction. We have formulated a civilized and civilized convention, stipulated civilized terms, compiled the "Ritual of Staff Etiquette", and conducted extensive training and strict etiquette. In the Guangwei Group, the "top leaders" of all units must work together with all employees to perform "early ceremonies", "late ceremonies" and mutual reciprocity. For many years, a "three rites" system has never been formed. . Every day, the management personnel of the various units stood in front of their respective gates and waited for the employees at work to bow to the employees and asked “Good morning”. All Guangwei people must be instrument dignified, standardized language, courteous hospitality and enthusiastic service. The civilization of etiquette nourished Guangwei people, enriched the cultural connotation of the company, and greatly improved Guangwei's taste and image. Civilized etiquette has formed the special culture of Guangwei people and has become an image brand we are proud of.

It is true that it is not practical to say "profit" in the era of commodity economy. The legitimate interests of employees should be respected and protected. Care for the vital interests of employees is also an important means of mobilizing people's enthusiasm. It is legitimate for companies and employees to maximize their profits. However, enterprises’ pursuit of maximization of profits cannot be done at the expense of the fundamental interests of employees and users. They cannot plunder resources in an exhaustive manner, and they must not neglect the ecological environment to allow pollution. To pursue the maximization of interests, we must not be profit-seeking, unscrupulous, unprincipled, and unilaterally profit-taking, or even falsified, cheated, or swindled by fraud or fraud, and profiting from unrighteous interests is very dangerous. At present, the moral decline in society is the result of heavy gains and losses. Therefore, in the tide of the market economy, we must establish a new concept of justice and benefit, use “righteousness” to regulate and restrict “profit”, and “profit” to promote the development of material and spiritual civilization. Da Dao ("The Analects of Confucius. Ji Shi").

Correcting and handling the relationship between justice and profit is a major issue that modern business managers cannot ignore. On the one hand, we must continuously strengthen quality awareness and quality awareness in economic management, strengthen the concept of “users first” and strengthen self-discipline of “righteousness”; on the other hand, we must also strengthen labor protection for employees and strengthen environmental protection. We have taken the lead from the source, updated the equipment, reconstructed the process, optimized the production and living conditions and implemented a comprehensive "four-step" pollution control and anti-fouling system. When the electroplating factory was built in 1994, it first invested 380,000 yuan to purchase advanced wastewater treatment equipment, so that the indicators were controlled within the state-specified emission standards. At the end of 1998, all the company's factory workshops were equipped with “low-speed, high-row” large-scale induced draft fans, which solved the two major problems of paint odor and noise, and also updated all fuel-fired boilers to oil-fired boilers. The company has made drastic changes to the appearance of the plant, planted flowers and plants, paved the way for toilets (water flushing), and planted trees by lighting. Through afforestation, landscaping, aromatherapy, and lighting, the plant area has undergone a complete change. In April 2000, in Beijing's Yuanmingyuan Fuhai, the company launched the nation's first environmental protection initiative, Beijing Fish and Fries & Growers, and Guangwei Group invested 200,000 yuan exclusively to release 250,000 high quality carp and carp seedlings. This escaping act was fully affirmed and highly evaluated by the leaders of the relevant state departments and experts and scholars.

When we talk about “righteousness” and let us care and care for our employees, we also need to make them clear about their obligations and responsibilities for service and dedication, and handle the dialectical relationship between “all for one” and “for all”. This is a A win-win model, this is the maximum benefit. Speaking of “righteousness” also needs to guide dedication and dedication, and sublimate to the patriotic spirit of revitalizing the nation and working for the country.

"Do you not be faithful to someone?"--(quoted from "The Analects of Confucius. Learn to")

"Loyalty" means loyalty, loyalty, dedication, dedication, and loyalty. Loyalty is still a valuable guideline for people in modern companies. It is an important criterion for balancing employee morality, performance, and promotion. Guangwei Group is a Guangwei person's enterprise. Any employee must have and must have the concept of “taking the factory as the home, building the factory and building my honor, and bringing the factory down to the shame of the factory”. It is also imperative for all Guangwei people to put forward suggestions and improve production. Obligations and responsibilities are the responsibility.

"Faith, honesty."--(quoted from "Wen Shu Wen") "Faith" is credit, faith, faithfulness, trust, and abide by. Enterprises and customers must establish a bridge between credibility and credit, and must connect trust and trustworthy relationships between enterprises and employees.

Integrity is an ethical morality and values, and it is also a basic criterion for doing things and doing things. Integrity is the basis for establishing people. China has a fine tradition of treating people with sincerity and honesty. First, St. Confucius took words and letters as the basic point and the most basic moral requirement for people to establish themselves. He said: “If people don’t have faith, they don’t know what they want”. This means that people do not have credit, and they do not know how to base themselves on society. He also said that "the letter is appointed." Honest and trustworthy people can make people have confidence in their actions and dare to entrust them with important tasks. In today's era, honesty is also a basic and core moral quality. All behavioral norms and moral norms of modern interpersonal communication should be based on the premise of honesty and trustworthiness.

Integrity, as the core external performance of a person's ideological and moral qualities, is the measure of a person's “intangible assets” by the society. Integrity in an enterprise has the same meaning. If the asset is rich, it can gain the customer's recognition and trust, and have the healthiest corporate sales relationship, thus helping the company to establish itself in the society. Otherwise, it will be impossible to establish a trustworthy personality image in the enterprise, and it will also lack cohesion and appeal, and there will be no way for the company's rapid development.

In the market economy, producers and customers are free and equal, and supply and demand are based on the principle of mutual willingness.